Description
This course introduces data-driven marketing and teaches you how to analyze campaign performance using analytics tools. You will learn how to track user behavior, measure KPIs, and generate meaningful insights.
You will also gain experience in creating reports and making data-based decisions to improve marketing strategies. By the end, you will be able to optimize campaigns and maximize ROI using analytics.
Benefits of the course
- Data analysis, reporting
Topics for this course
Project Planning
Goals Setup
KPIs Definition
Tools Setup
Strategy
Data Analysis
Model Building
Final Delivery
Requirements
- Basic analytics knowledge
Target Audience
- Marketers, analysts
Materials included
- Datasets, tools
