Description
Learn how businesses use digital platforms to reach customers, build brand awareness, generate leads, and increase sales.
Students will understand major digital marketing channels and learn how to create and manage basic marketing campaigns using practical tools and strategies.
Benefits of the course
- Understand the fundamentals of digital marketing and how different online marketing channels work
- Identify target audiences and create basic customer personas
- Plan and manage social media marketing activities
- Create engaging content for websites and social media platforms
- Understand the basics of Search Engine Optimization (SEO)
Topics for this course
9 Lessons
Introduction to Digital Marketing
What is Digital Marketing?
Understanding Target Audience
Importance of digital marketing
Social Media Marketing
Search Engine Optimization
Requirements
- A computer or laptop
- Internet connection
- Basic computer knowledge
- No previous digital marketing experience is required
Target Audience
- Beginners interested in digital marketing
- Students and fresh graduates
- Freelancers
- Entrepreneurs
- Small business owners
- Marketing and sales professionals
Materials included
- Video lessons
- Digital marketing templates
- Campaign planning worksheets
- Practical exercises
- Marketing tool recommendations
- Final digital marketing project
- Course completion certificate
